Our Story

We are two, southern born and raised photographers with an eye for good design and style. We are Aimee and Holly. And, we are happy you are here to learn a little more about us and what we do here at Just Darlin' Y'all.

The other day I was trying to think of the best way to describe myself, and all I could think was that if I could show you colors and design aspects, then you'd get to know me better. My mom has always told me that I am a sucker for good packaging.

Just Darlin' Y'all is a styled stock photo membership site to help you have stunning visuals as a creative girlboss. Visit us at justdarlinyall.com.

I studied graphic design and went on to work for various companies as a designer. But in the mid-2000's I decided I needed to start my own photography business. I had learned how to master the skills and worked as a staff photographer for The GeorgeAnne in college. I did it. I loved it.

I began focusing my efforts marketing to high school senior girls. There was something about how they wanted to look like the pictures of magazines with really high fashion and accessories. It was my passion. And, I obsessed with getting to know other photographers that felt like me.

I met Aimee a few years ago as I was running an online store for photographers where we designed templates. Aimee graciously donated her portrait work for me to use as samples and I featured her in my magazine at the time. Her work? Gorgeous.

Aimee graduated from the University of Louisiana at Lafayette with a degree in Apparel Design and Merchandising with a concentration in Design. While attending college at ULL, she discovered her passion for photography. It started with her documenting the apparel department for the school's website.

She was like me, but we didn't know it right away. Strongly drawn towards vintage things and collecting antiques, we would later begin having conversations about our Etsy shops. I've always been an open book, so when Aimee suggested I take my brush lettering and create files for crafts to use on cutting machines, I had no idea how successful it was going to be. Aimee runs a successful wooden sign shop that people love. Her work is meticulous, and her customers savor the rustic decor.

After more discussions about being self-employed and our passions for styling and finding beautiful objects, we knew that we had to bring our skills together and create Just Darlin' Y'all.

You can find me teaching creatives how to have a better business on my site, hollymccaig.com or creating SVG cut file designs at hollypixels.com. Aimee can be found selling her gorgeous wood sign designs at coastandcane.com.

Aimee still resides in the south, Louisianna to be exact. I have traveled all over after spending much of my childhood through teen years in Texas and Georgia. But now, I live in Colorado. The southern roots thing, it's still there. And, we're excited to share our passions with you through our gorgeous styled stock visuals at Just Darlin' Y'all.