Did you know that you can increase your SEO results by adding images to your blog posts? Adding images to your blog make your article more appealing, and when done correctly will help drive more traffic to your site.
Why You Need to Optimize Images
I am super guilty of not adding lots of photos to my blog posts unless I think it calls for it. However, adding images to your blog post when it works can visually enhance your post and make it more appealing to the reader.
There is a fine line, however, to images when it comes to your post:
- Your images need to be related to the topic.
- Your images should fit appropriately in the post.
- Your images need to have the proper optimization – let’s discuss!
Search engines, like Google, have standards for images that people typically neglect on their blogs. When you are adding properly optimized images to your posts, it increases your ranking on Google, which we can all agree is a good thing.
Steps to Optimize Images for Your Blog or Site
Name Your Images
For the love of all things Daryl Dixon, name your images! I’m a photographer, and it’s always been something that irritates me when I see image file names left at the default naming or using the words “image” to name it. Stop.
The file name you give your photos is important because it allows search engines to recognize them using keywords. Use the title to explain what’s happening in the photo or your blog post.
So, rename your images (plus it will make doing a search for them later on your computer much better).
Often, people will upload their images that are native in size. That can be huge depending on what camera you used. This will automatically slow down your website, and you want people to stay around, right?
You can change your default image size settings in WordPress if this is something you don’t want to do manually with your images. This will ensure that when you insert an image into the post, it will stay at the size you set.
I recommend looking at your blog’s full page settings to see the width of your content area. If it’s 800 pixels, your images don’t need to be bigger than 800 pixels. Anytime you can reduce your file size, do it.
Right-click on your blog post and choose the Inspect Tool (Chrome browser) and then use the arrow tool to hover over your blog content area to determine the width. For mine, you can see it’s 847 pixels wide. So 850 px wide is usually what I save my blog images.
One of the big reasons I prefer Photoshop is the “Save for Web” feature that will allow you to also reduce the file size quality. You can also remove the EXIF data and use tools like plugins or online file size reducers.
Want to see if your images are slowing down your site? Check out this tool to see how your page site is loading.
You can also find plenty of plugins for WordPress that will help you compress and optimize your images for sizing. Go to Plugins/Add Plugins and Search for Image Optimizer.
Using Alt Text
Alt Text is a descriptive text added to your images if the photo can not be displayed online.
Alt Text should contain your title and keywords so that it can help your reader to know what your post is about and what the images are about as well.
So, how do you add Alt Text? Easy! When you add new images to your WordPress media library, you’ll notice to the right of your images (when you have the single image displayed) the area to the right where you can enter this Alt Text.
Give Your Readers a Great Experience!
When your blog images aren’t huge, and they use the right Alt Text and Title naming, your ranking in Google will only help your traffic!